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About DIY Travel Store

Maren Solley — Founder & Editor-in-Chief

Maren Solley

Founder & Editor-in-Chief

A decade following luggage, pack, and travel-tech categories across consumer and enthusiast markets gives Maren a calibrated eye for what holds up versus what just photographs well.

I came to this corner of the internet the same way most people do — drowning in browser tabs the week before a trip. I'd been planning independent travel for years, and every buying decision turned into a research spiral: forum threads that contradicted each other, review sites that seemed to have never met a $300 backpack they didn't love unconditionally, and Amazon listings padded with five-star reviews that evaporated the moment you scrolled to the photos. I kept detailed notes for myself — which bags owners were still praising after two years, which 'ultralight' packs quietly shed their zippers, which luggage brands charged $600 for a logo and which ones earned every dollar. Eventually those notes became a site, because the gap between the research travelers actually need and what most gear content delivers felt too wide to ignore.

What I bring to this site is a particular kind of patience with data. I read the long-form owner threads on Reddit's r/onebag and r/travel, cross-reference them against structured reviews on Wirecutter, OutdoorGearLab, and Pack Hacker, dig into published specs and warranty records, and track price histories across retailers. Owners consistently report things that no marketing copy will ever admit — the hip belt that cracks after eighteen months, the spinner wheel that wobbles on cobblestones, the laptop sleeve that fits a 15-inch MacBook only if you remove the case. Aggregating those signals across hundreds of data points is how a clear picture forms. I am an analyst, not a gear collector, and that distinction matters: my job is to read what the market already knows and translate it into a recommendation you can act on.

The way this site works is straightforward. Every guide starts with a category map — who buys this, at what price points, and for what specific use cases. From there I pull published specifications, compare them systematically, and weight them against what independent reviewers and long-term owners report in aggregate. Cost-per-use math factors into every premium recommendation: a $325 Tom Bihn pack that owners carry for eight years costs less per trip than a $90 bag replaced twice. Affiliate links to Amazon, REI, Backcountry, Away, Osprey Direct, eBags, and Tom Bihn fund the site — those links are disclosed clearly on every page, and they never change which products I recommend. The commission structure actually incentivizes recommending the premium segment honestly, because higher-value purchases earn more regardless of which retailer carries them.

There are things we will not do here. We will not pad a best-of list to hit a keyword count. We will not recommend a product because its affiliate program pays better than the competitor that outperforms it. We will not pretend that a $50 duffel and a $500 Rimowa are interchangeable choices for different budgets — they serve different travelers with different priorities, and collapsing that distinction into 'best budget pick vs. best overall' flattens information that actually matters. We will not write breathless upgrade content designed to make last year's gear feel obsolete. And we will not treat the premium segment as aspirational decoration on a site built to push volume commodity items — the traveler spending $600 on a carry-on deserves as much analytical rigor as the one spending $60, arguably more.

This site is written for travelers who plan their own trips and take their gear seriously — whether that means a college student piecing together a first international kit on $200 or a frequent flyer who has already owned four different carry-ons and wants to get the next one definitively right. It's for the person who will read a 2,000-word guide before spending $150 and appreciates that the guide was written by someone who did the same. It's for the one-bag convert, the slow traveler, the weekend mountaineer, the business traveler who refuses to check a bag, and the family trying to pack smarter for the next school holiday. If you want someone to have already done the hard comparative work before you open your wallet, this is the site for you.